On a Third Tuesday Public Relations MeetUp Monica Hamburg spoke to the relatively new phenomenon of 'Crowdsourcing'.
I TwitterCast the event live. Miss604 generously live Blogged. Jenn Lowther of Invoke Media took amazing notes too. Between the three of us and the Flickr photos you'll get the gist of Monica's dynamic and fast-paced presentation. What follows are the bullet points posted live via Text message.
Crowd Sourcing is new but not the answer to everything. Wired's Jeff Howe introduced the term in 2006.
Comments on Blogs demonstrate the collective knowledge of the audience.
WikiPedia is an excellent example of the shared intelligence.
SellaBand.com asks visitors/fans/participants to contribute financially to the recording of an album from their 'believers'.
Threadless is a crowd-sourcing t-shirt manufacturing company.
NetFlix has put up a Million dollars for a better movie rating algorithm for more relevant results.
Lego has crowd-sourced toys. Google has Image Labeler.
Passion is why we Crowd-Source. Money can help tip the scales. We want to be seen as experts. We want to feel connected.
AskSpace and Wired's Project Zero are examples of failed crowd-sourcing. Books written by many doesn't work either.
Good leadership, being open to feedback, transparency, and clear benefits to the contributor are vital.
Engaging a crowd that trusts social media is very important.
Comments on Blogs demonstrate the collective knowledge of the audience.
WikiPedia is an excellent example of the shared intelligence.
SellaBand.com asks visitors/fans/participants to contribute financially to the recording of an album from their 'believers'.
Threadless is a crowd-sourcing t-shirt manufacturing company.
NetFlix has put up a Million dollars for a better movie rating algorithm for more relevant results.
Lego has crowd-sourced toys. Google has Image Labeler.
Passion is why we Crowd-Source. Money can help tip the scales. We want to be seen as experts. We want to feel connected.
AskSpace and Wired's Project Zero are examples of failed crowd-sourcing. Books written by many doesn't work either.Good leadership, being open to feedback, transparency, and clear benefits to the contributor are vital.
Engaging a crowd that trusts social media is very important.
Crowd sourcing is a long term commitment.
Passion, community and respect drive crowd sourcing involvement.
Tap into a cause that people are passionate about to gain momentum.
Appeal to a community that may exist already.
Passion, community and respect drive crowd sourcing involvement.
Tap into a cause that people are passionate about to gain momentum.
Appeal to a community that may exist already.
Respect your contributor. Be clear on what their tangible benefit is for participating.
Q&A
Q&A WikiPedia and some crowd-sourcing suffer from the Hawthorne Effect. This is an initial surge of interest followed by a drop off.
Q&A Facilitation is more important than leadership perse when crowd sourcing.
Q&A Innocentive is an example of a using a very specific community.
Q&A Assignment Zero suffered from an inundation of information and mission creep
Q&A Contributors to a crowd sourced project crave credit and recognition.
Q&A Crowd sourcing is generally not for profit but can benefit the creator from the Halo effect.
Q&A There's a person who is crowd sourcing who is from Beirut, Lebanon looking
for support to grow a tech community there.
The End. Applause. We now resume regular programming.
Q&A Facilitation is more important than leadership perse when crowd sourcing.
Q&A Innocentive is an example of a using a very specific community.
Q&A Assignment Zero suffered from an inundation of information and mission creep
Q&A Contributors to a crowd sourced project crave credit and recognition.
Q&A Crowd sourcing is generally not for profit but can benefit the creator from the Halo effect.
Q&A There's a person who is crowd sourcing who is from Beirut, Lebanon looking
for support to grow a tech community there.
The End. Applause. We now resume regular programming.
Raul clarifies one of his questions and brainstorms some potential problems when Crowdsourcing.
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5 Comment(s):
Great to meet you Gregg, even though it was just for a very brief moment, and nice re-cap of Monica's presentation. I've posted mine online too.
Thanks so much for TwitterCasting, Gregg. It was great meeting you!
Awesome re almost everything here - not sure how you managed to TwitterCast - still a mystery to me.
Just a few things in the interest of clarity :)
"Crowd Sourcing is new but not the answer" - the last part of that sentence was "to everything".
"SellaBand.com asks" site visitors/fans/participants (not readers) "to contribute" (financially) "to the recording of an album" ('believers' is the term Sell A Band uses for fans/"participants").
Threadless only Crowdsources the designs for the T-shirts.
Everything else was right on the money.
Thanks so much, Greg!
Thanks raul, right back 'atcha. I've added your link to the story.
Monburger. I've made the edits for Google posterity.
I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
Ruth
http://fendisite.com
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